SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 45

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "What is your annual income
Rounded to the nearest thousands?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Managing Finances

The process of organizing, planning, and controlling financial resources to achieve personal or organizational objectives.

Skunk Workers

Employees who work on special, innovative projects within a company, often in small, autonomous, and secretive groups to encourage creativity and rapid development.

Intrapreneurship

Process of promoting innovation within the structure of an existing organization.

Classic Entrepreneurship

Classic entrepreneurship refers to the traditional model of starting and managing a business to offer unique products or services and achieve profit and growth.