SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 147

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How many people are there in
Your household?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Record Macro

A feature in many software applications that captures a sequence of user actions or commands so that they can be executed as a single task for automation or repetition.

Document Properties

Metadata attributes within a document, such as author, title, and subject, that provide details about the document's contents and history.

Color Saturation

The intensity and purity of color in an image, reflecting how vivid, rich, or muted the colors appear.

Contrast

The difference in visual properties that makes an object or its representation in an image distinguishable from other objects and the background.