SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 161

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How would you rate the quality
Of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?"
Result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

GDP

Gross Domestic Product, it measures the total economic output of a country, representing the market value of all goods and services produced over a specific time period.

Per Capita

A statistical measure that divides an aggregate by the number of individuals in the population, commonly used to express economic indicators.

Household Production

The creation of goods and services within a home for the use by its members, which replaces or supplements the purchase of products and services from the market.

Illegal Production

Refers to the manufacturing or production of goods and services that violate laws or regulations, often involving prohibited substances or activities.