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EXPLANATION: The rating is ordinal scale not an interval scale because the difference in rating
between "excellent" and "good" does not have to be the same as the difference between "poor" and
"terrible".
KEYWORDS: ordinal scale, types of data
-Referring to Scenario 1-1, the possible responses to the question "What brand of Blu-ray player
Did you purchase?" result in
PR Professional
An individual specialized in public relations, responsible for handling communication between organizations and the public.
PR Ethics
The principles that guide the professional conduct and decision-making of public relations practitioners, focusing on honesty, transparency, and societal responsibility.
Social Movement Organizations (SMOs)
Groups that are part of the larger social movement and work towards societal change.
Challenges
Difficult situations or obstacles that require solutions or efforts to overcome.
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