EXPLANATION: the Rating Is Ordinal Scale Not an Interval Scale

question 110

Multiple Choice

EXPLANATION: The rating is ordinal scale not an interval scale because the difference in rating
between "excellent" and "good" does not have to be the same as the difference between "poor" and
"terrible".
KEYWORDS: ordinal scale, types of data
-Referring to Scenario 1-1, the possible responses to the question "Out of a 100 point score with
100 being the highest and 0 being the lowest, what is your satisfaction level with the Blu-ray
Player that you purchased?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.