A Personal Computer User Survey Was Conducted

question 81

Short Answer

A personal computer user survey was conducted.Number of personal computers owned is an
example of a numerical variable.

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Definitions:

Product's Price

The monetary value assigned to a product by a company, reflecting costs, market demand, and competitive pricing, which consumers are expected to pay to acquire it.

Value

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.

Perceptual Map

Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.