SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 81

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, if there are 4 different brands of Blu-ray players made by the
Company, the best sampling strategy would be to use a

• A) a simple random sample.
• B) a stratified sample.
• C) a cluster sample.
• D) a systematic sample.

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Definitions:

Policy Position

A stance or perspective held by an individual, organization, or government on a specific policy issue.

Testability

The capacity of comparisons to project consequences that have the potential to be shown to be false, inapplicable, or unacceptable.

Scientific Theories

Well-substantiated explanations of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experiment.

Needlessly Complex

Describing a process, system, or item that is made more complicated than necessary, often leading to confusion or inefficiency.