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Rotate the axes so that the new equation contains no xy-term. Discuss the new equati
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Consumer Group Profiling
The practice of categorizing consumers into groups with similar characteristics for marketing purposes.
Psychographics
Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographics
Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
Cultural Beliefs
Cultural beliefs are shared ideas and values that are socially inherited and influence the behavior and practices of a group of people.
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