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Cooperative Advertising
A cost-sharing arrangement where both a manufacturer and a retailer or distributor share the expense and execution of an advertising campaign.
Bonus Volume
Additional quantity or access provided to consumers as an incentive for purchases, often used as a sales or marketing strategy.
Complementary Sampling
A marketing strategy where customers are given free samples of products that complement a main product to enhance overall sales.
Free Goods
Products or services offered at no cost to the consumer, often as part of a promotional strategy.
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