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Positioning Strategies
Techniques used by businesses to place their products or services in the market so that they stand out to potential customers.
Competitive Advantage
An advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or attract & retain more customers.
Firm
A business organization, such as a corporation, partnership, or sole proprietorship.
Market Segmentation
The strategy of dividing a broad target market into subsets of consumers with common needs, preferences, or characteristics, to then target them more effectively.
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