Examlex
Complete the identity.
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Crisis of Consistency
The challenge brands face in maintaining uniformity and reliability in their values, messages, and customer experiences across different platforms and over time.
Authenticity as Connection
The concept that genuineness or authenticity enhances the depth and quality of connections between people or entities.
Brand Communities
Shared interest groups formed around a brand, where members engage, share experiences, and exhibit loyalty.
Crisis of Conformity
A situation in which adherence to societal norms leads to negative consequences or a fundamental questioning of those norms.
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