Examlex
Internal Search
The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.
External Search
The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.
Prior Experience
refers to the knowledge or skill that a person has gained before the current point in time or event.
TV
Short for television, a telecommunication medium used for transmitting moving images and sound, serving as a primary source of entertainment, news, and information.
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