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Market Penetration
A strategy aimed at increasing the market share of an existing product or promoting a new product through aggressive marketing techniques.
Growth Strategy
A plan of action designed to increase the size and scope of a business, by expanding its customer base, markets, or product offerings.
Disney
A global entertainment conglomerate known for its movies, theme parks, merchandise, and media networks.
Related Diversification
A growth strategy whereby the current target market and/or marketing mix shares something in common with the new opportunity.
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