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Substitute Product
A product or service that satisfies the same need or function as another in the eyes of the consumer, often leading to competition between brands.
Complementary Product
A product that adds value to another product when used together, enhancing the consumer's experience or utility.
Homogenous
Products, services, or groups that are identical, similar in nature, and indistinguishable from each other in the eyes of the consumer.
Substitute Product
A product or service that consumers can use in place of another to satisfy the same need or desire.
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