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IMC Process
Integrated Marketing Communications; a strategic approach to ensure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.
Interference
In communication, any external or internal factors that distort or hinder the delivery and comprehension of a message.
AIDA Model
A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
Awareness
The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.
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