Examlex
Determine whether the statement is true or false.
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Customer Data
Information collected about customers that can include personal details, preferences, and behaviors, used to guide business decisions and marketing strategies.
Profit Potential
The capability of a business or investment to generate earnings over a period, indicating its financial viability and attractiveness.
Lifetime Value Analysis
A comparison of the costs of retaining customers and the costs of acquiring new customers, to determine how much money each type of customer requires.
Retaining Customers
Strategies and activities that a business uses to prevent customer defection and to maintain long-lasting relationships with them.
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