What Type of Car Is More Popular Among College Students $= .390998$

question 60

Multiple Choice

What type of car is more popular among college students, American or foreign? One hundred fifty-nine college students were randomly sampled and each was asked which type of car he
She prefers. A computer package was used to generate the printout below for the proportion of
College students who prefer American automobiles. SAMPLE PROPORTION $= .390998$
SAMPLE SIZE = 159
UPPER LIMIT $= .464240$
LOWER LIMIT $= .331153$ What proportion of the sampled students prefer foreign automobiles?

• A).390998
• B).331153
• C).464240
• D).609002

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Definitions:

Brand Logic

The rationale and strategic thinking behind a brand's creation, positioning, and market approach.

Non-marketing Benefits

Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.

Internal Buy-in

A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.

Brand Team

A group of professionals within an organization tasked with managing and developing the brand's image, strategies, and marketing efforts to build brand equity.