A Business Professor Conducted a Campus Survey to Estimate Demand $\mathrm { H } _ { \mathrm { A } }$

question 27

Multiple Choice

A business professor conducted a campus survey to estimate demand among all students for a protein supplement for smoothies and other nutritional drinks. Each of 113 students, randomly
Selected from all students on campus, provided the following information: (1) How health conscious are you? (Very, Moderately, Slightly, Not very)
(2) Do you prefer protein supplements in your smoothies? (Yes, No)
As part of his analysis, the professor claims that whether or not the student prefers a protein supplement in smoothies is independent of health consciousness level (Very, Moderate, Slightly, or Not very) . Identify the appropriate alternative hypothesis that the professor should use in the test of hypothesis he desires.

• A) \(\mathrm { H } _ { \mathrm { A } }\) : Preference and Health Consciousness level are mutually exclusive variables.
• B) \(\mathrm { H } _ { \mathrm { A } }\) : Preference and Health Consciousness level are independent variables.
• C) \(\mathrm { H } _ { \mathrm { A } }\) : There is interaction between the Preference and Health Consciousness variables.
• D) \(\mathrm { H } _ { \mathrm { A } }\) : Preference and Health Consciousness level are dependent variables.

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Definitions:

Encode Message

The process of transforming information into a form that can be understood by a receiver during communication.

Transmit Message

The process of conveying information or meaning from one entity or group to another through the use of mutually understood signs and semiotic rules.

Corporate Grapevine

The corporate grapevine is the informal and unofficial communication network within an organization, through which information, rumors, and gossip spread.

Effective Communication

The exchange of information in a way that is accurately received and understood by all parties involved.