A Study Was Conducted to Test the Effectiveness of Supermarket

question 56

Multiple Choice

A study was conducted to test the effectiveness of supermarket sales strategies. At one supermarket, the price level (regular, reduced price, and at cost to supermarket) and display level
(normal display space, normal display space plus end-of-aisle display, and twice the normal
Display space) were tested to determine if they had any effect on the weekly sales of a particular
Supermarket product. Each of the combinations of price level and display level were put in place
For a randomly selected week and the weekly sales of the product was recorded. Each combination
Was used three times over the course of the experiment. The results of the study are shown here:
Identify the treatments used in this experiment.

• A) The nine combinations of price level and display level used by the supermarket.
• B) The three price levels used by the supermarket.
• C) The three display levels used by the supermarket.
• D) The weekly sales collected for each of the weeks.

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Definitions:

Consumers

Individuals or entities that use, or consume, goods and services produced within an economy, driving demand and market dynamics.

Rationing Mechanisms

Methods or systems used to allocate scarce resources among competing uses.

Binding Price Ceilings

Government-imposed limits on the price of goods or services that are set below the market equilibrium price, leading to shortages.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product, service, or commodity.