A Study Was Conducted to Test the Effectiveness of Supermarket

question 49

Multiple Choice

A study was conducted to test the effectiveness of supermarket sales strategies. At one supermarket, the price level (regular, reduced price, and at cost to supermarket) and display level
(normal display space, normal display space plus end-of-aisle display, and twice the normal
Display space) were tested to determine if they had any effect on the weekly sales of a particular
Supermarket product. Each of the combinations of price level and display level were put in place
For a randomly selected week and the weekly sales of the product was recorded. Each combination
Was used three times over the course of the experiment. The results of the study are shown here:

The ANOVA table is shown below:
$\begin{array}{l|c|c|c|c}\text { Source } & \text { DF } & \text { SS } & \text { MS } & \text { F } \\\hline \text { Display } & 2 & 1691393 & 845696 & \\\text { Price } & 2 & 3089054 & 1544527 & \\\text { Display*Price } & 4 & 510705 & 127676 & \\\text { Error } & 18 & 8905 & 495 & \\\text { Total } & 26 & 5300057 & &\end{array}$
Find the test statistic for determining whether the interaction between Price and Display is
Significant.

• A)1709.37
• B)495
• C)257.93
• D)3121.89

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Definitions:

Strategic PR

The use of public relations techniques in a deliberate and purposeful manner to achieve specific organizational goals and objectives.

CSR Initiatives

Corporate Social Responsibility initiatives undertaken by companies to operate in an economically, socially, and environmentally sustainable manner.

Situation Analysis

The process of evaluating the current status of a company, organization, or product to understand its context within the market or environment.

Strategic Plan

An organized method for imagining an ideal future and converting this concept into general goals or aims, along with a series of actions to accomplish these goals.