A Market Research Firm Is Interested in the Possible Success

question 76

Essay

A market research firm is interested in the possible success of new flavors of ice cream. A
study was conducted with three different flavors-peach, almond, and coconut. Three
participants were given a sample of each ice cream, in random order, and asked to rate the
flavors on a 100-point scale. The results are given in the table below. $\begin{array}{l}\text { FLAVOR }\\\begin{array}{c|ccc}\text { PARTICIPANT } & \text { Peach } & \text { Almond } & \text { Coconut } \\\hline 1 & 74 & 82 & 72 \\2 & 79 & 97 & 77 \\3 & 82 & 88 & 73\end{array}\end{array}$

a. What is the purpose of blocking on participants in this study?
b. Construct an ANOVA summary table using the information given.
c. Is there sufficient evidence of a difference in the mean ratings for the three flavors? Use $\alpha = 0.05$ .

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Definitions:

Genetic Component

describes the portion of variation in a trait among individuals in a population that is due to genetic differences.

David McClelland

was a prominent psychologist known for his work on motivation theory, including the concepts of Need for Achievement, Power, and Affiliation.

Types Of Needs

Categories of necessity varying from physiological, such as food and water, to psychological, such as esteem and belonging.

Sexual Orientation

An enduring pattern of romantic or sexual attraction to persons of the opposite sex, the same sex, both sexes, or more, including heterosexuality, homosexuality, bisexuality, and more.