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Parking at a large university has become a very big problem. University administrators are interested in determining the average parking time (e.g. the time it takes a student to find a
Parking spot) of its students. An administrator inconspicuously followed 250 students and
Carefully recorded their parking times. What type of variable is the administration interested in
Collecting?
Selective Perception
Selective perception is the process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.
Stereotyping
The act of assigning generalized and often inaccurate or simplified attributes to a group of people, neglecting individual differences.
Projection
Projection is the assignment of personal attributes to other individuals.
Gender Stereotyping
The practice of ascribing to individuals specific attributes, characteristics, or roles based solely on their gender.
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