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Each of the following is a liquidity ratio except the
Psychographics
Psychological characteristics of an audience, including personality, attitudes, and lifestyle.
Demographics
Quantifiable characteristics of a population, including age, gender, occupation, income, and education.
Affiliation
A connection or association with a group, organization, or institution, often indicating a formal relationship.
Self-actualization
A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
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