Examlex
Which of the following would not be classified as a contra account?
Brand's Position
Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.
Personality
The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.
Main Strength
The primary or most significant strength or advantage of an individual, organization, or object.
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