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Brand Preference
The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.
Brand Recognition
The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Concept Testing
A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.
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