Examlex
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Family Brand
A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.
Private-label Brand
Products manufactured by one company but sold under another company's brand, typically a retailer’s brand.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
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