Insert
, or = to Make the Statement $- 3$

question 230

Multiple Choice

Insert
, or = to make the statement true.
- $- 3$ $- 5$

---

Definitions:

Service Inconsistency

The variation in the quality or level of service provided to customers over different instances of service delivery.

Selective Distribution

Selective distribution is a strategy where a product is distributed through a limited number of channels or retailers, allowing for a focus on high-quality service or market positioning.

Comparison Shop

The practice of comparing prices and features of similar products or services before making a purchase decision.

Marketing Channel

A path or route through which goods or services flow from the producer to the consumer.