Examlex
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Four Ps
The primary components of the marketing mix: product, price, place, and promotion, used to market products and services.
Promotion Element
Components of marketing that aim to inform, persuade, or remind consumers about a product or brand, including advertising, sales promotion, and public relations.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly referred to as the Four Ps: product, price, place, and promotion.
Production-oriented Era
A historical phase in marketing when businesses focused primarily on production capabilities and efficiencies, with less concern for customer desires or market demand.
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