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Centralized Marketing Structures
Organizational layouts where decision-making and marketing activities are concentrated in a single or few locations, often at the headquarters.
Operational Excellence
an element of organizational leadership that stresses the application of a variety of principles, systems, and tools toward the sustainable improvement of key performance metrics.
Customer Intimacy
A business strategy focusing on personalizing service and building close relationships with customers to meet their specific needs.
Marketing Implementation
The process of executing a marketing plan, turning strategies and plans into marketing actions to accomplish strategic marketing objectives.
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