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Information Search
The process by which individuals gather data and details about a product or service before making a purchase decision.
Evaluative Criteria
Standards or benchmarks that are used to judge the quality or value of something, often applied in decision-making processes or assessments.
Objective Attributes
Measurable or factual features of a product or service, such as size, weight, or speed, which can be directly observed and quantified.
Subjective Attributes
Characteristics or features of a product or service that are based on personal opinions, tastes, or feelings rather than objective measures.
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