Examlex
Evaluate the expression.
6 !
Brand Extensions
The practice of leveraging the brand equity of an existing brand name to launch new products or services in a different category.
Co-opt Community
The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.
Tribal Members
refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.
Communal Branding Model
refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.
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