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Buy Classes
Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
Organizational Buying
The process by which businesses and institutions purchase products or services for use in the operations, production, or reselling.
Buying Situations
Various contexts or scenarios in which purchasing decisions are made, influenced by factors like need, urgency, availability, and personal preferences.
Straight Rebuy
A purchasing situation in business-to-business markets where a buyer reorders a product or service without seeking additional information or considering other suppliers.
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