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VALS Typology
A marketing tool used to predict consumer behavior based on the individual's values, attitudes, and lifestyles.
Primary Motivations
Fundamental reasons or driving forces that inspire individuals to take action or behave in a certain way.
Subgroups
Smaller, specific groups formed within a larger group based on shared characteristics or interests.
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, or cities, to customize marketing strategies.
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