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The cognitive process consumers engage in by recalling information from memory about a product or service as part of their decision-making process.
Purchase Decision
The process by which a consumer decides to buy a product or service after considering information, choice alternatives, and other factors.
Internal Search
The process consumers engage in by recalling past experiences and information from memory when looking for information to make a purchase decision.
Disposable Diapers
Single-use diapers designed for infants and young children, made from absorbent materials and intended for convenience and hygiene.
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