The graph below shows the average cost of renting a studio in one city in each of the years 2002 through 2006. By what percentage does the average price increase from 2002 to 2003?
Obtain a second version of the graph by sliding a piece of paper over the bottom of the graph so that the bars start at 300. In this new graph, by what percentage does the price appear to increase from 2002 to 2003? Is the second graph misleading? 
Definitions:
Market Opportunity
A favorable condition in the market that a business can exploit to grow its sales and increase profitability.
Proactive Change
Initiating changes or actions in anticipation of future problems or opportunities, rather than reacting to events after they happen.
Managing Change
The process of steering or directing an organization through a transition, such as a restructuring, technology implementation, or shift in culture or strategy.
Open-Source
Pertaining to software whose source code is made freely available to the public for use, modification, and distribution.
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