Using the Data Below and a 0

question 51

Essay

Using the data below and a 0.05 significance level, test the claim that the responses occur with percentages of 15%, 20%, 25%, 25%, and 15% respectively. $$\begin{array} { c | r r r r r } \text { Response } & \text { A } & \text { B } & \text { C } & \text { D } & \text { E } \\\hline \text { Frequency } & 12 & 15 & 16 & 18 & 19\end{array}$$

Understand the concept of social currency and its relevance to brand and consumer interactions on social media.

Identify reasons for the success or failure of social media campaigns.

Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.

Recognize the diverse microblog user types as defined by the Pew Research Center.

---

Definitions:

Bonds

Fixed-income investments where an investor loans money to an entity (typically corporate or governmental) that borrows the funds for a defined period at a fixed interest rate.

Networking Group

A collective of individuals or organizations that come together to share information, resources, and support to enhance professional connections.

Referrals

Recommendations made by others, often based on personal experience or satisfaction, that direct someone to a particular service, product, or professional.

Leads

Potential customers or clients who have expressed interest in a product or service, often considered the first step in the sales process.