The Board of Directors for Procter and Gamble Is Concerned

question 21

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest
toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include
advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one
month to determine if the market share increases with new labels.
-Based on the data they collected during the trial the research department found that a 98%
confidence interval for the proportion of all consumers who might buy Crest toothpaste
was (16%, 28%). What conclusion should the company reach about the new marketing
campaign? Explain.

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Definitions:

Thaddeus Stevens

A distinguished politician and abolitionist from the 19th century in the U.S., recognized for his pivotal role in the enactment of the 13th Amendment that eradicated slavery.

Radical Republicans

A faction of American politicians within the Republican Party from about 1854 to the end of Reconstruction in 1877 who advocated for the immediate abolition of slavery and stern retribution to the Southern states.

Andrew Johnson

The 17th President of the United States, serving from 1865 to 1869, known for his efforts to quickly reincorporate the Southern states after the Civil War and his subsequent impeachment.

Civil Rights Act 1866

A landmark piece of legislation in the United States that aimed to protect the civil rights of African Americans, in the wake of the American Civil War.