The Owner of a Small Clothing Store Is Concerned That

question 43

Essay

The owner of a small clothing store is concerned that only 28% of people who enter her store actually buy something. A
marketing salesman suggests that she invest in a new line of celebrity mannequins (think Seth Rogan modeling the latest
jeans…). He loans her several different "people" to scatter around the store for a two-week trial period. The owner carefully
counts how many shoppers enter the store and how many buy something so that at the end of the trial she can decide if she'll
purchase the mannequins. She'll buy the mannequins if there is evidence that the percentage of people that buy something
increases.
-What alpha level did the store's owner use?

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Definitions:

Supporting Behaviors

Actions undertaken by individuals or groups to assist, encourage, or enable others to achieve their goals or overcome challenges.

Directing Behaviors

Actions taken by leaders to guide, instruct, and manage their team members.

Situational Leadership II

A leadership model that suggests the most effective leadership style varies according to task Readiness (ability and willingness) of the team or individual being led.

Prescriptive

Providing recommendations or rules on how something should be done or how people should behave.