The Board of Directors for Procter and Gamble Is Concerned

question 24

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-Write the company's null and alternative hypotheses.

---

Definitions:

Sociological Perspective

A way of looking at society and social behavior that involves questioning the obvious, examining social patterns, and considering individual behaviors within larger social contexts.

Capitalist System

An economic system where trade, industry, and the means of production are largely or entirely owned and operated by private individuals or companies for profit.

Quality of Mind

A concept referring to an individual's ability to be alert to circumstances and to think critically and empathetically.

Addiction

A chronic dysfunction of the brain system that involves reward, motivation, and memory, characterized by a compulsive pursuit of certain stimuli despite adverse consequences.