The Board of Directors for Procter and Gamble Is Concerned

question 32

Short Answer

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-What level of significance did the research department use?

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Definitions:

Color-Blind

A condition characterized by the inability to perceive color differences, resulting from deficiencies in color-sensing pigments in the eye.

Charles Darwin

A 19th-century naturalist best known for his contributions to the science of evolution, especially his theory of natural selection.

Evolution

The method through which various types of life forms are believed to have evolved and branched out from ancestral species over Earth's history.

Animal Learning

The process by which animals acquire new behaviors or information through experience, which can include conditioning, imitation, and problem-solving.