Which of These Is Not an Advantage of Using a Stratified

question 69

Multiple Choice

Which of these is not an advantage of using a stratified sample instead of a simple random sample?

• A) the stratified sample eliminates the need for randomization
• B) the stratified sample reduces bias
• C) the stratified sample allows you to get more reliable estimates using the same sample size
• D) the stratified random sample allows you to get information about each stratum
• E) the stratified sample reduces sample to sample variability

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, based on shared characteristics.

Perception

The psychological process by which people select, organize, and interpret sensory information to form a meaningful picture of the world.

Uniform Products

Products that are consistent in quality and performance across all units and batches.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, typically involving the four Ps: product, price, place, and promotion.