Hoping to Get Information That Would Allow Them to Negotiate

question 33

Multiple Choice

Hoping to get information that would allow them to negotiate new rates with their advertisers,
Natural Health magazine phoned a random sample of 600 subscribers. 64% of those polled said they
Use nutritional supplements. Which is true?
I. The population of interest is the people who read this magazine.
II. "64%" is not a statistic; it's the parameter of interest.
III. This sampling design should provide the company with a reasonably accurate estimate of the
Percentage of all subscribers who use supplements.

• A) I, II, and III
• B) I only
• C) I and III only
• D) II and III only
• E) I and II only

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Definitions:

Gender Stereotype

Preconceived notions or generalizations about the attributes, characteristics, and roles of males and females in a society.

Sexual Orientation

The direction of one’s sexual interest—toward members of the opposite sex (heterosexuality), toward one’s own sex (homosexuality), or toward both sexes (bisexuality).

Multidimensional Approach

An analytical strategy that considers multiple factors and perspectives to understand a phenomenon or solve a problem.

Sandra Bem

A psychologist known for her work on gender roles and for developing the gender schema theory.