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A friend of yours plans to toss a fair coin 200 times. You watch the first 40 tosses, noticing that she
Got only 16 heads. But then you get bored and leave. If the coin is fair, how many heads do you
Expect her to have when she has finished the 200 tosses?
Sensory Adaptation
The phenomenon of sensory receptors becoming less reactive to continuous stimuli over a period.
Subliminal Persuasion
A method of trying to influence people's thoughts, feelings, or actions without their conscious awareness.
Transduce
To convert one form of energy into another, as in sensory systems converting physical stimuli (like light and sound) into neural signals.
Neural Messages
Information transmitted through the nervous system by neuron cells using electrical and chemical signals.
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