The Board of Directors for Procter and Gamble Is Concerned

question 32

Short Answer

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-What level of significance did the research department use?

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Definitions:

Advocate

A person who publicly supports or recommends a particular cause or policy.

Partnerships

Cooperative agreements between two or more entities to work together toward common or mutually beneficial goals, often involving shared responsibilities, resources, and rewards.

Large Audience

A significant number of viewers, listeners, or followers, especially in the context of media or events.

Endorsements

Public support or approval of a product, service, or person, often by a celebrity or expert, to influence public perception or behavior.