The Board of Directors for Procter and Gamble Is Concerned

question 92

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-The board of directors asked the research department to extend the trial period so that the decision can be made on two months worth of data. Will the power increase, decrease, or remain the same?

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Definitions:

Implosion

A psychological therapy technique where a person is intensely exposed to their fears or traumas in their imagination to reduce the related anxiety.

Reactive Inhibition

A psychological process where a previously learned response decreases in strength or frequency due to the repeated presentation of a stimulus, leading to fatigue or boredom.

Relaxation Training

A therapeutic technique focusing on teaching individuals methods to reduce stress and physical tension.

Anxiety Hierarchies

A list of fears arranged in ascending order of intensity, used in therapies like systematic desensitization to gradually confront and reduce anxiety.