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A cell phone company offers a simple extended warranty plan. If your phone is damaged, they will repair it for up to $50. If
you lose or destroy your phone, they will give you a $200 voucher towards a new phone. The company believes that 5% of
customers will need the replacement voucher and 10% will request a repair.
-If the company charges $25 for this extended warranty, what is the expected value of the
profit they will earn?
External Messages
Information or communication originating from outside an individual or organization, influencing or informing them.
Readers
Individuals who engage in the act of reading to acquire information or for pleasure.
You-attitude
A communication style that focuses on the receiver's perspective and interests, often used to enhance effectiveness in business writing and publicity.
Audience Oriented
Focusing on the preferences, interests, and characteristics of the target audience for a message or product.
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