One Administrator Suggested Walking into the Break Room and Testing

question 53

Essay

One administrator suggested walking into the break room and testing the people in there.
What type of sampling would this be? Explain why this method is biased. Be sure to name the kind(s) of bias you describe and link it to the variable of interest.

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Definitions:

Generational Cohort

A group of people born in the same period who share similar cultural experiences, attitudes, and values, influencing their consumer behavior.

Purchase Behaviors

The decision-making processes and acts of consumers in buying and using products.

Shared Stage

A phase or platform where multiple entities or individuals contribute to or engage in collective actions or performances.

Digital Natives

Individuals who are born or brought up during the age of digital technology and are therefore familiar with computers and the Internet from an early age.