A Research Company Frequently Monitors Trends in the Use of Social

question 31

Essay

A research company frequently monitors trends in the use of social media by American Adults. The results of one survey of 1846 randomly selected adults looked at social media use versus age group. The table summarizes the survey results.
$\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { Age Group }$
$\text { Uses Social Media }\begin{array}{|l|c|c|c|c|r|}\hline & 18-29 & 30-49 & 50-64 & 65+ & \text { Total } \\\hline \text { Yes } & 328 & 417 & 288 & 114 & \mathbf{1 1 4 7} \\\hline \text { No } & 67 & 125 & 265 & 242 & \mathbf{6 9 9} \\\hline \text { Total } & \mathbf{3 9 5} & \mathbf{5 4 2} & \mathbf{5 5 3} & \mathbf{3 5 6} & \mathbf{1 8 4 6} \\\hline\end{array}$
-Do you think social media use is independent of age? Give statistical evidence to support your conclusion.

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Definitions:

Invitation-only

A term used to describe events or offerings that are accessible only to those who have received a specific invitation, making them exclusive.

Lead Generation

The method of recognizing and nurturing prospective clients for a company's goods or services.

Direct Marketing

A type of advertising where businesses communicate directly with customers through various media, including mail, email, and texting.

Prospective Buyer

An individual or organization showing interest in purchasing a product or service, potentially becoming a customer.