A Publisher Is Considering Publishing a New Magazine About Environmentally-Friendly $18 - 24 \text { years, } 25 - 32$

question 11

Essay

A publisher is considering publishing a new magazine about environmentally-friendly living in the city and plans to gage interest in the magazine using potential consumers. Company researchers want to measure whether there is a difference in opinion between the new magazine and the competing publication. Company researchers believe that consumer reaction to the new magazine will depend on age so they decide to block on age. To do this, they create blocks for consumers between the age $18 - 24 \text { years, } 25 - 32$ ears, 33-45 years, and 46 years and older. They then randomly select two of the blocks to read the first issue of the new magazine and the other two blocks to read a similar competing publication. Following the test, participants respond to a questionnaire about the magazine they read. Is this an effective design for the study?
If not, describe an improvement.

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Definitions:

Continuous Monitoring

The practice of consistently observing and evaluating a system or process to ensure it operates at desired performance levels over time.

Situational Interviews

Interview technique involving questions about how the applicant would handle hypothetical work-related situations, assessing problem-solving and decision-making skills.

Future Actions

Planned steps or initiatives intended to achieve a specific goal or address a forthcoming situation.

Past Actions

Previous behaviors or decisions taken by an individual or organization, which can influence present and future decisions or perceptions.