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Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy.
Consumer Choice
The range of preferences and decisions consumers face regarding the use of products, influenced by income, price, tastes, and preferences.
Demand for Product
The quantity of a good or service that consumers are willing and able to purchase at various prices during a specified period.
Budget Constraint
An economic framework representing the combinations of goods and services an individual can purchase, given their income and the prices of those goods and services.
Indifference Curve
A graphical representation showing combinations of goods between which a consumer is indifferent, implying equal utility.
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